Real men are not thoughtful.
Real men are aggressive.
Real men are good at sports.
Real men are primitive.

NARRATOR

If you think too much, this would be too high: [man base jumps from icy cliff].

This would be too violent: [boxer punches boxer in the face].

This would be too far: [man hikes in snow].

This would be too frightening: [firefighter climbs ladder propped against burning building].

This would be too steep: [man rock-climbs on vertical wall].

This would be too extreme: [biker jumps sand dunes].

This would be too brutal: [football players collide].

This would be too dangerous: [bull rider rides a bull].

WORDS ON SCREEN:

STOP THINKING.

Wrangler

WE ARE ANIMALS

WEAREANIMALS.COM

—Wrangler commercial, via Amelie Gillette, “Thinking Is for Jerks,” A.V. Club, Sept. 16, 2009 (available at http://www.avclub.com/articles/thinking-is-for-jerks,32960/?utm_medium=RSS&utm_campaign=feeds&utm_source=avclub_rss_daily).