Real men will do anything to obtain access to a woman’s body, including pretend to be caring.
(Real men are not caring.)
Real men don’t change.

Scene 1:

[A puppy runs up to 2 women in a park.]

WOMEN: Puppy!

[The puppy’s owner, a MAN, approaches.]

MAN: I’m so, so, sorry.  Is he bothering you?

WOMEN: No!  Awww!

Scene 2:

[MAN 2 sits in a cafe.  WOMAN 2 has approached him.  Both look toward camera.]

WOMAN 2: Is he yours?

MAN 2: Yeah.  He’s my first mate.

[It’s revealed WOMAN 2 and MAN 2 are looking at a puppy sitting in an inflatable boat in a fountain.  MAN 2 salutes the puppy.]

Scene 3:

[MAN 3 sits at a cafe.  WOMEN 3 have approached him and are playing with his 2 puppies.]

WOMEN 3: Where did you get them?

MAN 3: I rescued them from a shelter.

WOMEN 3: You did that?

Scene 4:

[Men are lined up at a puppy rental booth in a park.  MAN 4 has just rented a puppy.]

MAN 4 (advising men in line): Get the lab.

Scene 5:

[Jim Beam logo appears on screen.]

NARRATOR: Guys never change.  Neither do we.  Jim Beam.  “The Bourbon” since 1795.

—Commercial for Jim Beam.

The Guys Never Change campaign was developed at Energy BBDO, Chicago, by chief creative officer Dan Fietsam, creative director/art director Noel Haan, creative director/copywriter Derek Sherman, director of film and digital production Brigette Whisnant and agency producer John Pratt.

Filming was shot by director Zach Martin via BOB Industries, Los Angeles. Editor was Matthew Wood at The Whitehouse Post. Post production was done at Filmworkers Club, Chicago. Music and audio were produced at Earhole Studios, Chicago.

—Information via The Inspiration Room (available at http://theinspirationroom.com/daily/2009/jim-beam-guys-never-change/).